Selling a Brand That Didn’t Exist in India ft. Lalit Ahuja
EPISODE NOTES
🎯 Building a global brand in a market where it doesn’t even operate When Lalit Ahuja talks about the early days of Target in India, the biggest challenge wasn’t infrastructure. It was perception. Target was a globally renowned brand. But it didn’t ship to Indian consumers. It had no retail presence here. So the obvious question was: Why would top talent bet their career on it? And this wasn’t about hiring at scale. It was about hiring the best. The work coming into Target India was complex, strategic, and high-impact. You couldn’t just fill roles. You had to convince exceptional people that this was a serious career proposition. It was difficult. It took time. It required reshaping how people viewed global opportunities from India. But in the process, something bigger happened: …