The Hard Truth: Payments Don’t Win, Value Does ft: Vijay Rajagopal
EPISODE NOTES
Vijay Rajagopal, the man who helped shape India’s fintech landscape across PayPal, Zolve, Zeta, and now AWS, breaks down what truly drives customer and merchant value at scale. 💡 His core insight? Growth happens when your product gives customers freedom, and merchants higher lifetime value at the same time. Why Mid–Large Enterprises Are the Real Fintech Battleground 🛒 Customer Value Comes First: Consumers don’t care where they shop, D-Mart or a local chain, they care about seamless payment choice: wallets, gift cards, co-branded credit cards, everything. 🏪 What Merchants Really Want: Every merchant wants three things, customers who return, customers who spend more, and products that make both happen effortlessly. 🎯 The Win-Win Formula: Build products that customers love using anyw…