The audience split that decides your success | ft. Amit Banka
3 April 202641K viewsTHE INNOVATORS & DISRUPTORS PODCAST
EPISODE NOTES
There's a Bombay in every city. And a village in every Bombay. Amit Banka's take on India's consumer market is simple but easy to miss - "India" and "Bharat" don't live in different geographies. They live next to each other, everywhere. And if you're building a brand or creating content without knowing which one you're talking to, you're already lost. Watch the clip to hear how he connects this to audience targeting and content strategy. š¤ š Subscribe for more insights: https://yt.openinapp.co/zwuxj #BrandBuilding #ContentStrategy #Marketing #DigitalMarketing #ConsumerBehaviour #InnovatorsAndDisruptors