Most Founders Miss This Truth About India ft. Vargab Bakshi
EPISODE NOTES
Vargab Bakshi, Chief Growth Officer at GoKwik and former Country Head for Shopify & Wix, breaks down one of the biggest misconceptions about the Indian market: India has volume, not high ARPU. And if you don’t build with this reality in mind, your startup will struggle to scale. 💡 His core insight? Your monetisation strategy in India has to match the income curve of the audience you’re targeting. Because what works in the US or Europe will not work here. Why Cracking India Requires a Different Playbook 📉 Low ARPU Reality: Telecom ARPU in the US is ~$30. In India? ~$6. That’s a 5x gap and the same applies across most digital businesses. 👥 India Wins on Volume: If you’re targeting mass India, scale is the only way you make money. Billion users can get you margins, but only if you bui…