Price Matters But Value Matters More ft . Jatin Varma
EPISODE NOTES
🎟️ People don’t mind paying more, if the experience is worth it. When Jatin Varma started Comic Con India, even charging ₹100 for a ticket felt risky. There were constant doubts: Would fans actually pay? They did. And over time, ticket prices grew nearly 10x. The real insight? Price sensitivity exists but value matters more. For a niche, passionate community, a unique experience can justify the price. What people care about isn’t just the ticket cost — it’s what they get out of it. That’s the shift from building a free event… to building a sustainable experience-driven business. 👉 Subscribe for more insights: https://yt.openinapp.co/zwuxj #FounderMindset #ExperienceEconomy #Entrepreneurship #StartupIndia #ComicConIndia #InnovatorsAndDisruptors