Comic Con Was Never Meant to Be a Brand ft. Jatin Varma
EPISODE NOTES
Comic Con India didn’t start as a “brand play.” It started as a once-a-year experiment, something Jatin Varma never imagined would scale beyond a single event. But reality teaches faster than strategy. People wouldn’t travel for it, so the team took the experience to them. Cities expanded. Scale increased. And suddenly, the game changed. The brand didn’t emerge from a deck or a vision doc. It emerged when the business entered a new league. The real lessons from the journey: 🔺 Scale first, structure later 🔺 Let the market tell you when it’s time to professionalize 🔺 Branding becomes critical only when the stakes go up 🔺 How you talk, look, and communicate matters once growth is real Most founders think brand comes before traction. In reality, clarity comes after doing. 👉 Subscribe…