We Got This Innovation Completely Wrong ft. Abhay Tandon
EPISODE NOTES
Demo rooms could lie. Abhay Tandon learned that the hard way. While running an innovation project for Anheuser-Busch InBev, his team built a smart system - sensors, cameras, cooler analytics - to track assets and reduce theft. It worked beautifully in the demo environment. Made complete sense on paper. Then they deployed it across 10 point-of-sale locations in Bangalore. And it fell apart. Because here's the thing: real-world conditions don't care about your demo room. Wine shops, busy coolers, unpredictable environments - none of it behaved the way the controlled setup had suggested. Sitting inside corporate offices, it's easy to become disconnected from the realities on the ground. The gap between a polished internal pilot and actual deployment isn't just technical - it's a perspec…