Creators are the new media houses ft. Abhay Tandon & Kushal Sanghvi
EPISODE NOTES
Content creation isn’t what it used to be. In this exchange, Abhay Tandon and Kushal Sanghvi unpack how the creator economy has fundamentally changed. Here’s the real shift they’re pointing to: 🔺 The pandemic accelerated creator-led media 🔺 Audiences want authenticity, not polished campaigns 🔺 Brands now see influencer marketing as essential, not tactical 🔺 Content is a two-way conversation, not a broadcast 🔺 Structure is needed to scale creator-brand collaboration This isn’t just about reels or algorithms. It’s about a power shift - from institutions controlling narratives to individuals shaping them. 👉 Subscribe for more insights on media, creators, and brand evolution: https://yt.openinapp.co/zwuxj #CreatorEconomy #InfluencerMarketing #ContentMarketing #DigitalMedia #BrandSt…