The Brutal Reality of Comics in India ft. Jatin Verma
EPISODE NOTES
🎯Why building comic brands in India is brutally hard Becoming mainstream in comics is not just difficult, it can take decades. As Jatin Varma, Founder of Comic Con India, explains, only a handful of legacy brands like Amar Chitra Katha, Diamond Comics, and Raj Comics survived because they existed before the digital entertainment era and built deep nostalgia. For newer creators, the challenge is far steeper. Over the last 15 years, many comic ventures have emerged and quietly disappeared. Comics remain a niche category, and in India, a niche within a niche. The biggest misconception? 🔹 Comics are seen as “for kids” 🔹 Globally, comics are largely created for adult audiences Comic-Con offers visibility, but building a sustainable comic brand in India requires patience, clarity, and a l…