The Gamble That Saved Big FM ft. Tarun Katial
EPISODE NOTES
When you can’t get the latest hits… build a new category. That’s what Tarun Katial did at BIG FM. Music labels weren’t licensing new tracks at viable costs. Most stations would’ve tried to negotiate harder. Instead, they pivoted. BIG FM became a young retro station. They leaned into icons like R. D. Burman and Kishore Kumar - music people loved, but had stopped prioritising in the rush for what’s new. The outcome? Market leadership. Profitability. A successful exit. Constraint didn’t slow them down. It clarified the strategy. When the obvious path is blocked - do you push harder, or rethink the position entirely? 🤔 Drop your thoughts below. 👇 👉 Subscribe for more insights: https://yt.openinapp.co/zwuxj #BusinessStrategy #BrandPositioning #MediaIndustry #Leadership #Turnaroun…