The Marketing Shift Big Brands Missed ft. Kushal Sanghvi
EPISODE NOTES
The future of marketing isn’t louder. It’s deeper. Kushal Sanghvi breaks down where marketing is actually headed. We’ve already seen massive shifts over the last two decades - from mass messaging to hyper-personalization at scale, from global campaigns to deep local relevance. But the next shift is more fundamental. Marketing is moving from broadcasting to understanding. Here’s the real marketing lesson Kushal is pointing to: 🔺 Scale without understanding doesn’t work anymore 🔺 Hyper-personalization beats mass appeal 🔺 Local relevance is a competitive advantage 🔺 New brands win by fixing old blind spots 🔺 Marketing is now a consumer insight problem, not a media problem The brands that win next won’t shout harder. They’ll listen better. 👉 Subscribe for more founder and ecosystem…